Celebrating our 6th birthday has us feeling sentimental! We have come a long way and are grateful for the influence of each woman and girl that shops with us. Hope Ave. began it's journey with a small store front in the Cache Valley Mall in Logan, UT. Originally we were "Lemon Ice".
Hope Ave. changed directions and decided to rebrand away from Lemon Ice. We dug deep to discover what name would encompass our passion and love that we have for each of you. HOPE AVE. It's the street name where this all began. It was so fitting and we ran with it!!
Hope Ave. aspires to be part of of your desires, wishes, and ambitions.
Our clothes are for creative, down-to-earth women who welcome wind in their hair, love to nestle in with friends at a café, and are hopeless romantics at heart. 
She’s eternally busy, but always has time for the people she loves most. The girl who travels the globe yet smiles anew each time she returns home. She’s caring, passionate and HOPEFUL. And she never gets trapped spending too much on her style.
Thank YOU for being a part of our Hope Babe community and making it what it is today. We HOPE to see you soon!
xoxo,
Hope Ave.